With so many business card options available, the paper you choose can make a significant difference in how your brand is perceived.

Below is a helpful guide to understanding the main types of paper features so you can select the perfect business card stock for your needs.

Paper Thickness or Weight

The thickness or weight of the paper helps communicate a certain feel or level of quality.

How Thickness Works

Business card thickness is commonly measured in points (pt):

• 14 pt – A standard, durable card stock

• 16 pt – Thicker, sturdier, more premium

A heavier stock often feels more professional and substantial. For example:

• A construction company may prefer a thicker, heavier stock.

• A boutique or lingerie brand may prefer a lighter, softer-feeling card.

Paper Weight (lbs)

Some printers measure paper in pounds (lb) instead of points.
Common business card weights include:

• 80 lb cover stock

• 100 lb cover stock

Both systems describe how thick and solid the paper feels in your hand.

Paper Texture

Texture also plays a big role in the overall impression of your card.

Smooth Finish

A smooth finish is a great choice when you want:

• A clean, classic look

• Crisp, sharp text

• Ink colors that reproduce evenly

Textured Finishes

Textured papers add elegance and personality.

Common textured business card papers include:

• Linen – A subtle woven texture

• Laid – Horizontal ridges for a handcrafted feel

• Strathmore – A rich, premium woven texture

These textures often feel more refined and can elevate your professional image.

Paper Color

Most business cards are printed on bright white paper for the best color accuracy.
However, you can choose from other tones depending on the mood you want to convey:

• Natural or cream – A softer, more traditional look

• Off-white – Gentle and understated

• Bright white – Clean, modern, and excellent for full-color printing

Keep in mind:
Colored papers may affect how ink colors appear, especially lighter shades.

Paper Finish

The finish of your card influences both appearance and durability.

Glossy Finish

• Makes colors vibrant and eye-catching

• Adds shine and glare

• More resistant to smudges

• Great for designs with photos or bold graphics

Matte Finish

• Smooth, non-reflective surface

• Professional and understated

• Easier to write on

• Excellent for minimalist or text-focused designs

Choose glossy if you want high impact; choose matte for a clean, polished look.

Sustainability

If environmental responsibility is important to you or your company, consider choosing eco-friendly paper:

• Recycled stock – Made from post-consumer materials

• Sustainably sourced paper – From responsibly managed forests

• Soy- or vegetable-based inks – A greener alternative to petroleum inks

These options allow you to maintain professionalism while reducing your environmental footprint.